So you are scrolling through an online store and you spot the perfect dress, you click add to cart but are hesitating on making a purchase. In a world where trends come and go at lightning speed, especially for clothing brands, the fear of missing out (FOMO) is driving you to linger in making a decision. When it comes to fashion especially African-inspired clothing, this feeling can be even more intense, because a print could be here today and gone tomorrow, never to be restocked again .These are the reasons why you should take the plunge and buy that stunning dress you can't stop thinking about.

     
                                                                                 
Momentary Bliss

Every time you click “add to cart”, whether you intend to pay now or later, your brain releases a burst of dopamine that is associated with pleasure and reward. This momentary thrill can create an illusion of satisfaction, making you feel like you’ve made a significant purchase even if you haven’t completed the transaction.

But with this fleeting excitement, you might find yourself with a virtual cart full of items leading to a cluttered space both online and in your mind. This sensation can distract you from the deeper joy that comes from owning pieces that truly resonates with your personal style and identity. Is feeling the rush of adding a dress to cart without purchasing immediately worth it especially if you cant stop thinking about that dress?                               

                                                                           

Avoiding Regret

Someone out there right now is currently wearing that dress that you added to cart and you know this because when you decided to stop stalling and circled back to buy that dress, it was sold out. Regret is a terrible thing. So You added a size UK 12 to cart in that very beautiful Ankara African print and another person did the same thing, the only difference is they went ahead to make a purchase and I'm stating facts when i tell you that there’s nothing worse than knowing someone else bagged the dress you loved. The feeling of regret can linger long after the moment has passed. Taking action now eliminates that “what if” scenario.

         
                   
Limited in stock

One of the words i dread when i add to cart. While there are vendors that use scarcity tactics to create urgency. What if “only 1 left in stock,” was only 'one' left in stock, are you really willing to take the risk of delaying that purchase which could mean missing out on that dream dress forever? Decisions, Decisions, Decisions!

Trends

Think back to a time you bought that one dress that was all the rave at the moment and how excited you felt wearing it? We know fashion is forever, but what is hot today may be cold tomorrow. That dress that you love may be out of style very soon. Buy that dress now so that you can rock it while its still in style.

Look good, feel good(emotional satisfaction)

The excitement of wearing something new tends to boost your mood and confidence. So why add that beautiful floral print dress to cart and leave it there when you know that its not only going to accentuate your curves in all the right places, its also going to make heads turn and you will be getting loads of compliments when you show up especially when you pair that dress with the right accessories. Don't let the opportunity slip away!

While it's tempting to simply add that dress to your cart and think about it later, don't do it, life happens and it might slip your mind momentarily. consider the reasons why you should buy it now. The fear of missing out is real. So the next time you see that perfect dress, don’t hold back. Embrace the thrill and make it yours.

While i would not advise anyone to spend impulsively, i am curious as to why you haven't bought that dress that you added to cart. Why are you hesitating?